All too often, growth is left to chance.  In this seminar, you will review strategies that professional accounting firms use to identify and capitalize on growth opportunities.  You will review the differences between positive and negative growth, and by controlling growth, how you can ensure that your practice grows both profitably and professionally.  Participants will learn how to develop and monitor specific growth action plans for their practices. 

This session addresses issues of differentiation, image management and the creation of value.  If you struggle with issues related to having clients and potential clients see you as you’d like them to see you, then this session is for you.  Learn how you can identify and assess the image that you project.  Find out how you can create an image that is consistent with your goals.  Participants are invited to bring their own marketing materials so they can assess them as part of this session.

TOPICS INCLUDE: 

                  How you can generate growth

                  Common roadblocks

                  Performance factors that often lead to growth

                  Specific trends

                  Differentiation

                  Things you need to know about growth 

                  Creating a new product

                  Misperceptions

                  Image Management

                  Growth Action plans

Accountants in public practice who are involved in making policy decisions about the future directions and strategies of their practice, and who are interested in generating and controlling growth, should attend this seminar.